Thanks, Norman!

I was thinking this, and was going to write about it but I didn’t have the depth of experience to make the point as clear as Norman does.

In his blog, Hollyn-wood (Norman, that is), Norman makes the point that the price cuts and the focus on ease of use sets this upgrade to Final Cut Pro/Studio as a significant push by Apple towards the low-end side of video editing. He doesn’t mean that Apple took features away or that Final Cut Pro isn’t capable of editing high-end feature films, what Apple did do was to introduce ways of helping the not-so-good be a lot better or sometimes, good-enough. AND, they dropped the price.

The point? A big push by Apple to become the perferred platform for all of the independent, YouTube, Vimeo, film-makers…

Thanks, Norman. My thoughts exactly!

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